Hi! bonjour! salaam!

I’m Duaa and I design with community, culture and storytelling at the centre of my work.

I gravitate towards projects that allow me to have high impact, from designing educational content for people with low-tech literacy to building a community for designers of colour. Currently, I’m looking for my next product design role. If you think we'd work well together, shoot me a message!

some things i love:—

coming of age movies; kpop and kdramas; trying out new food; sunsets; when the person you’re thinking of texts you; playing the same song on loop; the social network; netflix reality tv; the colour yellow; maps of urban cities; rooftops; being the main character; finding new things to love.

let's chat!

experiences —

Product Designer @ Meta

June 2021 - november 2022

Led design on the Meta Communications Platform team, shipping high-priority features including in-tool help panel and automating quarterly budget tests, expected to save 50 people weeks of time savings in 2023.

Product Design Intern @ Facebook/Meta

June 2020 - August 2020

Designed, prototyped and shipped 2 high-priority learn tests to increase growth and engagement in India. Built a content framework to teach new users how to do core jobs on Facebook. Implemented audio assistance in Facebook Lite to aid in account creation. Participated in the Global Hackathon and presented our project to Instagram Leadership.

Product Design Intern @ Microsoft

may 2019 - August 2019

Led the UX/UI design for an accessible and inclusive learning tool as the sole designer on a team of 6 developers and one PM. Validated findings by conducting usability testing with 30+participants. Presented to senior executives at Microsoft.

Junior Designer @ Sheridan Student Union

sept 2018 - April 2020

Amplifying the Sheridan Student Union’s brand voice and mission statement through visual and graphic design, I designed digital and print marketing assets for over 80 events and initiatives.

UX Design Intern @ Pivot Design Group

june 2018 - august 2018

I designed visual assets for Pencils for Kids, an infographic about concussions and the mobile UI for a non-profit working with victims of domestic abuse.

skills —

Design —

UX Design
UI Design
User Research
Prototyping
Product Thinking
Visual Design

Software —

Adobe CC
Figma
Sketch
Protopie
Principle
InVision

Technical —

HTML
CSS
JavaScript
SQL
PHP

Personal —

Collaboration
Storytelling
Leadership
Sprint Planning